Campanhas de produto
The consumer's choice!
Discover how our brand stood out among the options on the shelf.
Challenge
Natulab brought us the challenge of reworking the communication of Seakalm, helping to maintain its leadership in the herbal medicine market. We arrived at two insights:
(1) The excess of information in the means of communication created stress in the consumer, demanding a solution that represented a breath of fresh air amidst so much noise and clamor.
(2) The year full of challenges - pandemic, crisis, elections, World Cup, etc. - called for a campaign with high customization power, according to the media and the audience.
Solution
Thus was born the new all type campaign of Seakalm: Ridiculous traffic? Seakalm. Boss called after hours? Seakalm. Another sleepless night? Seakalm. Stress, anxiety, and insomnia? Seakalm!
