Equaliv / E-comm 2025
Our e-commerce proposal aims to transform the company's digital presence, increasing the reach and sales of nutraceutical products, providing an exceptional and personalized shopping experience for customers.
Platforms
Presentation of platforms
Vtex
Shopify Advanced
Magento
Features and advantages
Intuitive navigation.
Optimization for
mobile devices.
User-friendly
and responsive.
Product Catalog
Organization and categorization of products.
Detailed information about each product (descriptions, ingredients, benefits, etc.).
High-quality photographs.
Simple and
secure checkout.
Various payment methods.
Clear delivery
and return policies.
Meet the tool
Meet the tool
Meet the tool
Customization
Scalability
Complexity
Cost
SAP Integration
Gateway
payments
Gateway
logistics
Highly
customizable
via APIs
Ideal for large companies and complex operations
Requires experienced developers
Elevated, due to development costs.
It needs to be developed.
Rede, PagBrasil, AppMax, Cielo, Ebanx, Iugu, Mercado Pago, MaxiPaggo, Pagar.me, Vindi
Best shipping,
Cubbo
Magento
High degree of customization with plugins/extensions
Supports everything from small to large operations
Complex configuration and maintenance
High, especially in the Enterprise version. If it is the Open Source version, there are costs for servers, databases, and load balancers.
It needs to be developed.
Network, PagBrazil, Pagar.me
Frenet, Best shipping
Shopify
Advanced
Advanced customization options
Designed for medium, large companies, and omnichannel.
Easy to use, but customizations can be complex
USD 399/month + 0.6% on sales.
It needs to be developed.
Cielo, Pagar.me, PagBrasil, AppMax, Mercado Pago
Frenet, Best shipping, Cubbo
TinyERP
If you are using a new CNPJ, a lower-cost option would be to integrate with TinyERP, as there is no development cost.
Integration with Vtex, Magento, or Shopify
Integration with the largest marketplaces
Advanced tax rules by state and product
Starting at R$ 319.90/month
Development Scope
of the Platform
Vtex Headless
Vtex
Project management
Design
Development
+licenses
Deadline: 6 months
SAP Integration
+ licenses
4 months
Tiny ERP
Magento Enterprise
Magento
Project management
Design
Development
+licenses
Deadline: 6 months
SAP Integration
+ licenses
4 months
Tiny ERP
Magento Open Source
Magento
Project management
Design
Development
+servers
Deadline: 6 months
SAP Integration
+ licenses
4 months
Tiny ERP
Shopify Advanced
Shopify
Project management
Design
Customizable themes
Development
+0.6% on sales
Deadline: 2 months
SAP Integration
+ licenses
4 months
Tiny ERP
Equaliv / E-comm 2025
Consulting Proposal
for Management, Development, and
Implementation of Strategies
for Sales in Ecommerce
Project Objective
Develop and implement sales strategies for ecommerce, using advanced digital marketing techniques to attract, convert, and retain customers, maximizing ROI and business growth.
The strategy is developed to cover all touch points of a journey from the level of problem awareness, through solution, and reaching product.
Traffic Attraction via Google Search
Keyword Research:
Identification and selection of keywords related to the products sold, focusing on product keywords such as "Body Protein Neutral", "100% Pure Creatine", etc.
Ads on Google Search:
Creation and optimization of paid advertising campaigns (Google Ads) to attract users who are searching for these specific products.
Competitor Keyword Campaigns: Purchase of keywords from direct and indirect competitors to capture qualified traffic that searches for similar products.
Campaigns on Google Shopping:
Creation and optimization of campaigns on Google Shopping to highlight specific products with images, prices, and descriptions directly in the search results.
Target Audience Creation and Remarketing on YouTube
Target Audience Based on Keywords
Audience segmentation based on the keywords used in previous searches to display ads on YouTube.
Target Audience Based on URL and Channels
Audience segmentation based on the URLs of direct and indirect competitors and related interest channels.
Remarketing Campaigns on YouTube
For users who started the checkout but did not complete the purchase.
For users who added products to the cart but did not complete the purchase.
For users who visited product pages but did not add to the cart.
Campaigns on
Social Media
Interest-Based Targeting: Creating campaigns on Instagram, Facebook, and TikTok targeted towards:
People interested in a healthy lifestyle.
Gym-goers and fitness enthusiasts.
People interested in sports nutrition and supplements.
Other related interests, such as yoga, road running, crossfit, etc.
Remarketing Audiences on Social Media
Remarketing for Followers: Creating remarketing campaigns targeted at current followers on social media to increase engagement and encourage conversion.
Abandoned Cart Remarketing: Targeting users who added products to the cart but did not complete the purchase.
Abandoned Checkout Remarketing: Targeting users who started the checkout but did not complete the purchase.
Product Visitors Remarketing: Targeting users who visited specific product pages but did not make a purchase.
Strategy to Increase
Followers on Instagram
Funnel Creation for Social Media
Top of Funnel (Awareness): Brand recognition advertisements with attractive and informative content, highlighting the benefits of the products.
Middle of Funnel (Consideration): Promotions and engagement campaigns (giveaways, challenges, collaborations with influencers) to attract new followers.
Bottom of Funnel (Conversion): Exclusive offers and discounts for new and existing followers, encouraging conversion and loyalty.
Regular Content: Consistent high-quality posts with images and videos that highlight the products, customer testimonials, and usage tips.
Interaction with Followers: Quick responses to comments and messages, creating a sense of community and increasing engagement.
Google Search
Campaign Configuration
Creation of ad groups based on specific keywords.
Ad Optimization: Continuous monitoring and adjustments based on performance (CTR, CPC, CPA).
Landing Pages:
Creation and optimization of landing pages to maximize conversion rates.
Competitor Keyword Campaigns:
Identification of keywords from direct and indirect competitors and setup of ads to capture qualified traffic.
Google Shopping Campaigns:
Setup of product feeds and creation of campaigns in Google Shopping to increase product visibility in search results.
YouTube Ads
Target Audience Configuration
Using Google Analytics and Google Ads for precise targeting.
Ad Creation: Development of short and engaging videos for campaigns.
Campaign Optimization: Continuous monitoring and adjustments based on viewing and engagement metrics.
Social Networks
Advanced Segmentation
Utilization of segmentation tools from platforms (Facebook Ads Manager, TikTok Ads) to create audience clusters.
Content Creation: Development of visual creatives and persuasive text for ads.
Campaign Optimization: Continuous monitoring and adjustments based on performance (engagement, clicks, conversions).
Remarketing
Audience Configuration: Creating remarketing lists based on specific user actions on the site.
Personalized Ads: Development of specific ads for each stage of the purchase funnel (abandoned checkout, abandoned cart, etc.).
Continuous Optimization: Adjustments based on conversion metrics and return on investment (ROI).
Strategy to Increase Followers on Instagram
Social Media Funnel: Structuring campaigns at different stages of the funnel to maximize follower growth and conversion.
Regular Content: Weekly content planning focused on engagement and conversion.
Interaction with Followers: Constant responses and interactions to build an engaged community.
Schedule
Planning Phase
(2 Weeks)
Initial meeting to define objectives and detailed strategies.
Keyword research and initial setup of ad accounts.
Implementation Phase
(2 Weeks)
Creating campaigns on Google Search, YouTube, and social media.
Development of creatives and copy for ads.
Configuration of remarketing audiences.
Monitoring and Adjustment Phase (Ongoing)
Daily monitoring of campaigns.
Weekly performance reports and adjustments as needed.
